Free Cinema Ticket Promotion
(Single load/single use)
Brief
To create a promotional mechanic to reward consumers for test-driving any model offering them a cinema ticket to watch the movie Wall-E.
Objectives
To reward test-drivers with a movie ticket that was simple, cost effective and easy to communicate, redemption mechanic to work across the UK.
Delivery
Using our Hollywood Movie Money paper ticket, test-drivers were given a leaflet to complete after their test-drive and the cinema ticket was mailed to them. The campaign achieved national coverage with most customers travelling less than 25 minutes to their nearest participating cinema, and we offered 24/7 phone and web support for any customer queries.
Results
The promotion ran in all major Suzuki car dealerships across the UK. The take up of the test-drive was significantly higher than previous Suzuki campaigns. The ticket fulfilment process worked like clockwork and the Wall-E movie theme linked into a special themed weekend in the dealerships.
