Fuel Card
(Single load/multiple transaction)
Brief
Client wanted to offer a £50 incentive to business customers renewing their motor insurance policies.
Objectives
Increase renewals of insurance policy and drive loyalty to the MoreTh>n brand by rewarding £50 worth of fuel to all customers who renewed their policy.
Delivery
Client notified QCS of the qualifying customers on a weekly basis, QCS mailed out the £50 fuel cards. The single load/multiple transaction £50 incentive card could be used any petrol station throughout UK. We supported the programme with 24/7 phone and web support for any customer queries.
Results
This successful campaign is on-going as renewals are continuing to grow for More Th>n. Use of the card is being rolled out to other areas of the business.
